Executive AI Program · learn.albertolevy.com

Prompt
Engineering
for Executives

Intensive AI program for C-Suite and senior leadership. Foundations, hands-on workshops, and real cases to lead AI transformation in your sector.

One full day — or two focused half-days. You will leave knowing how to save hours every week, build your own AI agents, craft powerful prompts, create executive dashboards, and direct AI as a strategic instrument. No coding required. No technical background needed.

Full day or 2 half-days
💻 Hands-on · Claude & ChatGPT
🌐 EN · ES · PT
🏢 Open & In-Company
👥 Max 25 per session
See the Full Program
600+
Senior executives in prior programs
30+
Countries
4.8
Rating out of 5
20+
Years in tech & innovation
Program Philosophy

Not a course
about AI.
A course using AI.

Built around the real workflows of senior executives — not the workflows of engineers or data scientists.

This is NOT
A technical coding course
A data science certification
A passive overview of AI trends
A generic seminar with no application
Theory without tools you can use tomorrow
This IS
Executive augmentation — AI as a strategic instrument
Hands-on prompt engineering with the CRISP framework
Real workflow automation — agents you build and keep
AI-powered dashboards and executive reporting
A 90-day adoption plan drafted and stress-tested in the room
Who Attends

Where are
you today?

The program meets every executive where they are — and gets them to the same destination: confident, practical AI fluency.

Profile 01
Curious but overwhelmed

You know AI matters. You've read the articles, attended the panels. But you don't know where to start in a way that actually fits your role. You need structure and confidence — not more theory.

Profile 02
Experimenting inefficiently

You use ChatGPT occasionally and get inconsistent results. Sometimes it's brilliant. Often it's mediocre. You know you're not getting the most out of it. You need methodology and depth.

Profile 03
Delegating AI to IT

You assume AI is mainly a technology topic — something for your tech or data teams to handle. The market is proving otherwise. You need to reclaim personal ownership and strategic capacity.

Program Structure

Theory first.
Then you
do it.

2 theory modules to build your mental model. 4 hands-on labs where you work on your own real challenges — laptops open, results real.

Format Available as a single full day (09:00–18:30) or two half-day sessions on consecutive mornings (09:00–13:30 each). Identical content. Maximum 25 executives per session.
01
Theory · Module 1
The AI Landscape — What Actually Matters for Leaders
From dial-up to generative AI. Map the tools, understand LLMs, and identify where value is created and where risk lives.
⏱ 60 min

You don't need to understand how LLMs work technically. You need to understand what they can do, what they can't, and what the difference between Claude and ChatGPT actually means for your decisions. We cover the AI hierarchy, the tools landscape, and the 4 levels of AI transformation in any organisation — and why most companies get stuck at Level 1.

The Passenger vs Pilot mindset — and which one you currently have
AI myths that are costing executives credibility and money
Where your organisation sits on the 4-level transformation map
02
Theory · Module 2
Risk, Privacy & the Executive Business Case for AI
How to quantify AI's ROI, what data should never go into a public AI tool, and the executive checklist for evaluating any AI initiative.
⏱ 45 min

Most AI programs skip governance because it's unglamorous. We don't — because this is where executives get exposed. We cover the ROI framework you'll use to justify AI investments, the data governance rules that protect your organisation, and the regulatory context you need to understand as a leader — not as a lawyer.

Real cases: organisations that saved millions — and those that created crises
The executive checklist for evaluating any AI initiative before committing
How to build governance that enables rather than blocks
03
🤝 Hands-On Lab · Module 3
Prompt Engineering — The CRISP Workshop
Laptops open. Claude and ChatGPT running. Write live prompts, see the difference in real time, and leave with a personal prompt library calibrated to your role.
⏱ 90 min

45 seconds of structured thinking = 30 minutes saved after. You'll apply the CRISP framework (Context · Role · Intent · Specifics · Parameters) to your own real executive challenges — not exercises invented for the course. The gap between a 10-word prompt and a CRISP prompt is not subtle. You'll see it immediately.

Draft executive memos, strategic analyses, and board summaries in under 5 minutes
Build your personal prompt library — reusable, refined, calibrated to your role
Live challenge: solve a real problem from your own work using only AI tools
04
🤝 Hands-On Lab · Module 4
Automate Your Work — Agents & No-Code Workflows
Build your first AI agent. A system that handles a repetitive task in your workflow automatically — operational before you leave the room.
⏱ 90 min

No developer required. Using Claude Projects, custom GPTs, and no-code automation, you'll build a working AI assistant configured with your role context, your organisation's priorities, and your communication style. The goal: eliminate the repetitive work that steals your hours every week.

Build a custom AI assistant that knows your company context and priorities
Automate: report generation, email drafting, meeting prep, competitive analysis
Connect AI to your existing tools — no code, no IT request needed
05
🤝 Hands-On Lab · Module 5
Executive Dashboards & Intelligent Reporting
Turn raw data into board-ready analysis in under 10 minutes. No SQL. No Python. Just you and the AI.
⏱ 75 min

Ask questions of your data in plain language. Generate KPI briefings automatically. Analyse spreadsheets, PDFs, and meeting notes to surface trends and anomalies in minutes, not days. We build a reporting template you'll use directly in your own workflow.

Turn a messy spreadsheet into a board-ready analysis in under 10 minutes
Generate weekly KPI briefings automatically from your existing data sources
Use AI for meeting intelligence: agenda, minutes, action points, follow-ups
06
🤝 Hands-On Lab · Module 6
Your 90-Day AI Action Plan
Design your personal AI adoption roadmap. Draft it, refine it, and stress-test it with AI. Leave with a document, not an intention.
⏱ 60 min

The final lab is yours. Using everything from the day, you'll design three concrete AI initiatives to implement immediately, the internal brief to mobilise your team, and the metrics to measure success. Then we stress-test it with an AI devil's advocate — and improve it in the room.

Identify your top 3 AI quick wins by department and role
Draft the internal brief to mobilise your team around AI immediately
Define the metrics that will tell you if AI is actually working
Proprietary Framework

The CRISP
Framework

A structured prompt engineering methodology developed specifically for executive use. Consistent, high-quality AI output across complex, high-stakes tasks — every time.

Participants consistently report that CRISP improves not just their AI output — but the quality of their human communication too. Because structured thinking produces clearer output regardless of the audience.

C
ContextWhat the AI needs to know about your situation, your organisation, and your role to give you a genuinely useful answer — not a generic one.
R
RoleWho the AI should be for this task: expert analyst, strategic advisor, devil's advocate, critical editor. The role shapes the entire frame of the response.
I
IntentYour exact goal and what you will do with the output — because purpose shapes quality. A memo for the board is not a memo for your team.
S
SpecificsThe format, structure, and content requirements: memo, executive summary, table, slide narrative, SWOT. Precision in, precision out.
P
ParametersConstraints on length, tone, what to avoid, and how to handle uncertainty. The guardrails that turn a good response into a great one.
What You Take Home

Leave with
working tools.
Not slides.

Every deliverable is produced during the session itself — built on your own data, your own challenges, your own role. Ready to use the next morning.

📚
Executive Prompt Booklet

A professionally printed booklet with the CRISP framework and 30+ ready-to-use executive prompts organised by use case: communication, strategy, reporting, analysis, meetings. Designed as a daily desk reference, not a souvenir.

📄
Personal Prompt Library

Your own digital prompt library — structured for Claude Projects or ChatGPT — containing the prompts you developed during the session, calibrated to your specific role. Ready to use immediately.

🤖
Working AI Agent

A custom AI assistant you build and keep. Configured with your role context, communication style, and organisational priorities. Operational before you leave the room — not a template to set up later.

📊
Executive Dashboard Template

A reporting template built during Module 5 for generating board-ready KPI summaries and analytical reports with AI. Directly applicable to your existing reporting workflow.

🗒
90-Day AI Roadmap

Your personal AI adoption plan — drafted, refined, and stress-tested with AI during Module 6. Three concrete initiatives, the internal brief to mobilise your team, and the first 30 days of implementation. A document, not an intention.

🆕
Executive AI Strategy Card

A compact laminated one-page reference card: the CRISP framework, the 4 levels of AI transformation, the executive checklist for evaluating AI initiatives, and the top 10 executive use cases. For your desk or your bag.

Delivery Formats

Same program.
Two schedules.

Identical content. Choose the format that fits your calendar and your team's energy.

Format A
Full Day

One immersive day. Theory in the morning, four hands-on labs in the afternoon, action planning at close. Maximum momentum — ideal for off-sites, leadership retreats, and in-company programs.

Duration8–9 hours including breaks
Schedule09:00 → 18:30
GroupMaximum 25 executives
Format B
2 Half-Days

Two consecutive morning sessions. Allows time to process, experiment overnight with your own tools, and return the second day with questions already forming — and real results to share.

Duration4–4.5 hours × 2 days
Schedule09:00 → 13:30 each day
GroupMaximum 25 executives
Open Sessions · Asia Pacific · July 2026

Upcoming
Dates.

Small, curated groups — maximum 25 executives per session. Delivered in the language of the group. All sessions include lunch, materials, and a post-session resource pack.

Singapore · SG
Singapore
6
Monday, July 2026 · Full day

09:00–18:30 · Central venue, confirmed closer to date

Malaysia · MY
Kuala Lumpur
7
Tuesday, July 2026 · Full day

09:00–18:30 · Central venue, confirmed closer to date

Japan · JP
Tokyo
13–14
Monday–Tuesday, July 2026 · 2 half-days

09:00–13:30 each day · Central venue, confirmed closer to date

What Executives Say

From the
room.

These are the people who sat in the room, opened their laptops, and came out different.

The CRISP framework changed how I communicate — not just with AI, but with my teams. For the first time I had a structured way to think about what I actually want before I open my mouth. The outputs went from generic to surgical. I've used it in every executive conversation since.
Chief Operating Officer
Financial Services
Alberto is not an academic explaining AI from a textbook — he's built companies, sold them, and is actively using these tools in his own work today. You feel the difference immediately. It's practitioner-level knowledge delivered with the rigour of a top business school.
CEO & Founder
Technology · Spain
I have done AI courses before — the kind where you watch videos and get a certificate. This is nothing like that. We covered prompting, automation, risk, data governance, and AI-powered reporting, all in one day. No filler. No repetition. Every module felt like it was written specifically for someone at my level.
Chief Financial Officer
Retail & Consumer · Brazil
I had been trying to figure out AI for 18 months on my own. This one day compressed all of that. I walked out with a working agent that handles our weekly reporting, a prompt library I use every morning, and a plan for the next 90 days. The program paid for itself within the first week.
Managing Director
Professional Services · Mexico
We brought the program in-company for our entire leadership team. The customisation was exceptional — the examples came from our industry, the challenges we worked on were our actual problems, and by the end of the second half-day the team had already started implementing. Three weeks later, four departments have adopted AI-assisted workflows. I have never seen adoption at this speed from any training initiative in my 20 years leading teams.
Chief People Officer
Energy & Infrastructure · Colombia
Faculty

Practitioners.
Not lecturers.

Every faculty member has built companies, led organisations through AI transformation, and delivered executive programs at the highest level. No theorists. No academics who have never operated. Every person in front of you has skin in the game — and the scars to prove it.

Faculty profiles and biographies are shared with registered participants and in-company program proposals. If you would like full faculty details before enquiring, please contact us directly.

In-Company Programs

Bring it to
your team.

Private delivery for your leadership team — in your offices, at a retreat, or a venue of your choice. Content fully adapted to your sector, your language, and your team's specific challenges.

Fully customised to your industry, company context, and real workflows
Delivered in English, Spanish, or Portuguese — or any combination
Full day or 2 half-days — adapted to your schedule
Each participant leaves with their own working agent and personal prompt library
Optional post-session executive AI strategy memo for your leadership team
Volume pricing available for organisations running multiple groups
How It Works

The In-Company
Journey

01
Discovery Call

A 45-minute conversation to understand your organisation, team profile, sector context, prior AI exposure, and specific goals. No commitment required — the call itself is the first step in designing your program.

02
Pre-Program Assessment

Each participant completes a 15-minute online workflow assessment before the session. Used to calibrate the lab content and the AI agent session to their actual day-to-day work — not generic examples.

03
Tailored Proposal

Within 5 working days, you receive a fully customised program structure — content, format, scheduling, and investment — built around your team's starting point and your organisation's priorities.

04
Delivery & Follow-Up

Program delivered on-site or hybrid. Every participant leaves with working tools. Optional: an executive AI strategy memo — a written record of your team's key commitments and 90-day roadmap, delivered within 48 hours.

Frequently Asked Questions

Questions from
organisations.

Not at all. Every module starts with guided examples so participants learn by doing — even complete beginners. The program is specifically designed for executives who are curious but have had no formal AI education. That said, those with some prior exposure also find it highly valuable: the hands-on depth goes well beyond the typical overview.
A laptop and a working Claude or ChatGPT account. A free tier is sufficient for most labs, though a paid subscription unlocks more of the hands-on exercises. We send a simple preparation guide one week before the session so everyone arrives ready. No installation, no IT setup, no code.
Yes — and this is where the program delivers its greatest impact. In-company delivery means the content is calibrated to your sector, your specific workflows, and your organisation's starting point. Every participant works on real challenges from their own role. Contact us to start the conversation — no commitment required.
Open sessions are delivered in the language of the group — English, Spanish, or Portuguese. In-company programs can be delivered in any combination of the three, and all materials are provided in your chosen language. Alberto and the faculty are native or fully fluent in all three.
Most executive AI programs give you a conceptual overview and a certificate. This one gives you working skills. Participants build real outputs — agents, dashboards, prompt libraries, 90-day plans — during the session itself, using their own data and challenges. The faculty are practitioners, not lecturers. The small group format means every participant gets real attention. You leave with tools you use the next morning.
Participants consistently report saving between 5 and 15 hours per week within the first month — through automated reporting, faster communication, and eliminated repetitive research. For a senior executive at market salary, that is a direct cost saving that far exceeds the program fee. More strategically, participants leave able to evaluate, commission, and oversee AI initiatives — reducing dependence on expensive consultants and avoiding costly mistakes.
We share full investment details directly — pricing depends on the delivery format, group size, location, and whether you're looking at an open session or an in-company program. Use the Enquire button on this page and we'll come back to you within 24 hours with everything you need to make a decision. No commitment required.

Ready to lead
with AI?

Reserve your place in an upcoming open session — or start the conversation about a private in-company program for your leadership team. Either way, it starts with a single message. We'll come back to you within 24 hours.

In-Company Info